Building a strong brand doesn’t always require big budgets or flashy campaigns. Sometimes, the most effective branding tools are the ones you can hold in your hand.
At Aupino, we work with businesses across Australia who want to stand out without overspending. Whether you’re just starting out or refreshing your look, here are some practical and affordable ways to boost your brand using high quality printed materials.
Stickers That Stick in People’s Minds
Custom stickers are one of the easiest ways to add personality to your brand. Use them on packaging, giveaways, or even as part of your product. A simple logo sticker included with each order creates a lasting impression and encourages repeat customers.
Stickers can also double as free advertising when customers place them on laptops, water bottles, or notebooks.
Branded Labels for a Professional Touch
If you sell products, a well-designed label can instantly elevate how your brand is perceived. Clear or gloss labels with your logo, product name, or ingredient list make your packaging look polished and trustworthy.
Labels are especially useful for handmade goods, candles, skincare, or food items where first impressions matter.
Thank You Cards and Personal Notes
A small printed thank you note inside a package adds a personal touch that customers appreciate. You can keep it simple, your logo, a kind message, and maybe a discount code for next time.
These small moments show that you care and help build loyalty.
Custom Packaging Seals
You don’t need expensive custom boxes to create great packaging. A custom sticker can seal a tissue-wrapped product or close a kraft mailer. It’s cost-effective, easy to update, and keeps your branding consistent.
Packaging seals can also be seasonal or event-specific, giving you flexibility to change your look without reprinting everything.
Event or Market Stall Signage
If you sell at markets, expos, or pop-ups, printed materials are a must. Simple signage, price labels, or banner stickers help your brand look organised and professional. It also helps customers remember your business after they’ve left.
You can use sticker sheets, decals, or window labels to display key info like your Instagram handle, website, or payment methods.
Branded Freebies or Giveaways
Offering a free sticker with every order or including a small printed flyer about your business is a great way to give value and share your story. People love getting something extra, and it’s an easy way to increase word-of-mouth referrals.
Make sure your website and social handles are printed clearly so it’s easy to find you again.
Why Print with Aupino
We understand the needs of small businesses because we are a small business. At Aupino, we offer:
- No minimum order quantities
- High-quality clear and gloss film stickers
- Fast turnaround times within Australia
- Friendly, hands-on support from start to finish
You don’t need to commit to bulk orders or complex designs. We make it easy to print what you need, when you need it.
Printed materials are still one of the most powerful tools for small business branding. They’re tangible, memorable, and affordable especially when done right.
Whether you need custom labels for your candles or a few stickers to include in customer orders, we’re here to help your brand look its best.
Explore our custom printing services or get in touch to talk about your next idea.

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